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- 4 SEPTEMBER 2015
On August 28, 2015, a lingerie collection debuted on the runways of New Zealand Fashion Week. It was anything but ordinary. Confitex, a New Zealand underwear brand, launched its absorbent lingerie collection called Hi-Life, the world’s first lingerie collection focused on uncontrollable leaks.
Confitex is fashionable underwear for men and women that is designed to deal with urinary incontinence. There are no special padding involved, only lacy and comfortable numbers for everyone to feel sexy in.
The founders of Confitex Mark Davey and Frantisek Riha-Scott spent three years in researching and developing the special underwear. They wanted the undergarment to look like any other undergarment out there, but with added purpose.
“Our consumers refuse to live in a padded world. Why on earth should they? Not everyone wants to feel ‘protected.’ We’ve developed these products for people who love style and design and who want the clothes they’re wearing to express who they are. People who happen to have incontinence should be able to enjoy their lifestyle, freedom and independence. Our goal is to give those that want it the means to get out there, do what they want to do and see who they want to see,” Davey explained.
Co-founder Riha-Scott agrees and says that a badly behaving bladder shouldn’t get in the way of people’s daily affairs:
Our underwear is beautiful, environmentally responsible and made for people with a love of life and adventure.
In the United States, urinary incontinence is a common health issue, especially for women who have just given birth or are getting older. According to a study, half of the U.S. female population suffers from this health problem. And yet, Confitext believes that these women shouldn’t feel like they can’t live life to the fullest.
The Hi-Life Collection offers 30 different styles including day wear, evening lingerie and G-strings for light incontinence. Using Confitex’s patented textile-based technology, the undergarments are made of a three-layered fabric system that absorbs and wicks away the moisture. It is waterproof and definitely padless.
Confitex’s fashionably absorbent underwear can protect you from unwanted leaks, but if you want more protection down there, check out Wireless Armour’s protective underwear for men.