Main photo by Jono Parker
The world’s first designer incontinence lingerie collection strutted out in style at New Zealand Fashion Week in Auckland today.
Confitex launched its global brand in a solo show featuring its premium Hi-Life range. And what a launch it was. This is the first time, anywhere worldwide, that incontinence underwear has graced a catwalk as a designer range. The very idea has been the one ‘everyone’s talking about’ coming into the event, with New Zealand paper the Herald on Sunday last week even questioning whether a runway was the right place for incontinence.
Confitex’s Hi-Life Collection debut showcased 30 looks ranging from day-time wear, to softer evening lingerie, to the first G-string designed for light incontinence. The brand’s resounding message of ‘don’t hold back from living your life’ is bound to lift the spirits and lifestyles of the one in four people globally who suffer from incontinence.
A bladder behaving badly is no reason for people not to make the most of every day, says designer and co-founder Frantisek Riha-Scott. “Our underwear is beautiful, environmentally responsible and made for people with a love of life and adventure.”
Confitex’s patented textile-based technology is a three-layered system that provides absorbent, waterproof, pad-less washable underwear for men and women. Developed by New Zealanders Dr Mark Davey and Frantisek Riha-Scott it took three years of research and development to create the underwear range that actually looks like real underwear.
“Our consumers refuse to live in a padded world. Why on earth should they? Not everyone wants to feel ‘protected’. We’ve developed these products for people who love style and design and who want the clothes they’re wearing to express who they are.
“People who happen to have incontinence should be able to enjoy their lifestyle, freedom and independence. Our goal is to give those that want it the means to get out there, do what they want to do and see who they want to see,” says Dr Davey.