9:50 AM Wednesday Apr 8, 2015, NZ Herald


A New Zealand textile company has launched a high-tech and fashionable range of underwear it believes will solve the “silent epidemic” of incontinence.


A world first, the “elegantly sexy, feel good underwear” is absorbent, waterproof, pad-free and machine-washable.


Confitex says a million New Zealanders – a quarter of the population – experience incontinence.


Company founders, alpine ski racers Mark Davey and Frantisek Riha-Scott, began by designing performance underwear for athletes.


But they soon discovered that a much bigger need wasn’t being met.


“We’ve had people literally tell us it’s been life-changing for them,” says Mr Riha-Scott.


Aimed at mothers and sportsmen and women, the underwear is based on high-tech sports fabrics.


It wicks away moisture using the body’s heat and can absorb a cup-full of fluid throughout the day.


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